Today RDS Group through its Label Solution, launched since 2019, has been widely used by Small and Medium Enterprise business owners and customers, announced the Sherpa Program, a sustainable and accelerated work program for customers and key players in the Label and Packaging industry in Indonesia.

“The Sherpa Program has 5 scopes of work programs, namely the establishment of exploration of various label applications, providing on-site training and customer assistance, branding & digital marketing, reducing operational costs and providing production support in the form of additional printing capacity. RDS Label Solution developed this Sherpa program to accelerate business growth between technology providers and MSME business owners, explained Damaris Cakrawana, Sherpa Program Director. RDS understands that at this time the key to branding and marketing cannot be ruled out when marketing a product or service. So that labels and packaging are important for the first thing that needs to be shown to the market properly and in accordance with the vision and mission of the business. “It’s time for your label to stand out more, and that definitely requires a quality printing machine with consistent color reproduction,” he added.

One of Sherpa’s scopes of work which provides on-site training, was also held on October 25, 2022 yesterday, at Harris Convention Center – Bekasi, entitled “Entering Digital Era”, MSME Get Ready – MSME Strategy Towards the Digital Era. In this business seminar, the Sherpa team invited members of the West Java Champion MSME community in Bekasi to attend a full day seminar which will discuss digital label printing and packaging technology and digital marketing techniques. In addition, the Sherpa team invites. Epson as a printing technology partner and label and packaging service providers who are members of the Sherpa network to display the products and services, which they provide to support the businesses of MSME participants.

According to the source “Indonesia UMKM Overview” which was broadcasted on RRI Net on September 30, 2022, it was stated that the primary driver of the Indonesian economy was MSMEs contributing 60.5% to GDP with a target of 30 million MSME digitization in 2024. In fact, one of the most significant things is that 96.9% of the total employment of the national workforce comes from MSMEs.

And data from the Ministry of Cooperatives and SMEs of The Republic of Indonesia, currently out of 64 million micro, small and medium enterprises, only 12 million or around 19% are integrated with digital technology. This is one of the opportunities that RDS Label Solution sees by presenting Sherpa to become a bridge for digitizing MSMEs in terms of digital printing needs. RDS Label Solution comes based on inkjet technology, digital label printing machines unite conventional production capabilities to be more optimal and efficient with the support of trusted global principals and reliable resources. The advantage of RDS Label Solution is the presence of a Digital Label Press Machine from Epson Surepress, a Label Solution Lab and a Training Center that is open to all large, medium-scale business owners or those who are just starting their business. Being an environmentally friendly innovation is also a pillar of RDS, where this RDS Label Solution uses a digital label press machine which does not use a large amount of electricity even though it is an industrial printer category. And the inkjet ink material technology used is certified as safe and harmless.

With the holding of this business seminar, it is hoped that there will be a positive and sustainable synergy between MSME business owners and service providers in the label and packaging industry ecosystem in Indonesia. In the future, RDS Label Solution opens the widest opportunity for the general public, either individuals or companies to join the Sherpa community in advancing MSMEs in Indonesia. Currently, RDS Label Solution which is present at Bizpark Commercial Estate Blok A5/7 Jl. Raya Bekasi, Pulo Gadung, by serving all segments of society, such as business owners, MSMEs and label converters (label printing service entrepreneurs).